22nd Annual Central Coast Insights
“Riding the Successful Wave of California’s Central Coast”
March 10, 2016 – Allegretto Vineyard Resort – Paso Robles, California

8:00 – 8:30 a.m. REGISTRATION

8:30 – 8:45 a.m. WELCOME
Lisa Adams Walter, Director of Programs, Wine Industry Symposium Group

8:45 – 9:00 a.m. WINE INDUSTRY CENTRAL COAST INSIGHTS SURVEY RESULTS 
David Freed, Chairman, The Silverado Group

9:00 – 9:45 a.m. NEW PERSPECTIVES FROM CENTRAL COAST LENDERS
Michelle Ausburn, Partner, Burr Pilger Mayer – Moderator
Matthew Allen, Sr. Vice President, Rabobank
David Leal, Vice President, Farm Credit West
Mark Pearce, Sr. Vice President, Umpqua Bank

9:45 – 10:00 a.m. A CALIFORNIA WINEMAKER PLAYING A NEW TUNE
Steve Clifton, Owner, Palmina Wines

10:00 – 10:15 a.m. MORNING BREAK

10:15 – 11:15 a.m. MERGERS AND ACQUISITIONS: CASE STUDIES
Mario Zepponi, Principal, Zepponi & Company, Moderator
Josh Beckett, Owner, Chronic Cellars
Peter Byck, President/CEO, Winery Exchange
Gary Eberle, Owner, Eberle Winery

11:15 – 12:15 THE CENTRAL COAST BULK WINE & GRAPE MARKET JOURNEY
Audra Cooper, Broker, Turrentine Brokerage – Co-Moderator
William Goebel, Bulk Wine Broker, Turrentine Brokerage – Co-Moderator
Don Brady, Winemaker, Robert Hall & Owner, Brady Vineyards
Bruce Jordan, Vineyard Manager, Reserve Vineyard Management
Andy Mitchell, Director of Viticulture, Hahn Family Wines
Scott Williams, Vineyard Manager, Pacific Vineyard Company

12:30 – 1:45 p.m. NETWORKING LUNCH

1:45 – 2:15 p.m. SAN LUIS OBISPO COUNTY / PASO ROBLES WINE INDUSTRY – ECONOMIC IMPACT STUDY
Results of the Regional Economic Impact Study – Paso Robles Wine Country Alliance
Jennifer Porter, Executive Director, Paso Robles Wine Country Alliance
William A. Matthews, Project Scientist, UC Davis Agricultural Issues Center

2:15 – 2:45 p.m. FRAUD, CYBER CRIME AND HOW TO PROTECT YOUR WINERY FROM RISK
Brendan Wright, Business Development Manager, John Sutak Risk Services
Elizabeth Fitch, Founding Partner, Righi Fitch Law Group

2:45 – 3:15 p.m. EMBEZZLEMENT, INTERNAL CRIME AND HOW TO PROTECT YOUR WINERY FROM RISK
Rae Ann Paulson
, Assurance Services Senior Manager, Moss Adams LLP

3:15 – 4:15 p.m. CENTRAL COAST GRAPES, WHERE DO THEY GO? Higher Prices?
Doug Wilson, VP, Winery Relations, Silverado Investment Management Group, Moderator
Lise Asimont, Director of Grower Relations, Francis Ford Coppola
Wayne Donaldson, Winemaker, Josh Cellars
Melissa Stackhouse, Director of Winemaking, Meiomi

4:15 – 4:30 p.m. SURVIVING AS A (very) SMALL FISH IN A (very) BIG POND!
Larry Schaffer, Owner & Winemaker, Tercero Wine

4:30 – 5:30 p.m. CLOSING REMARKS & WINETASTING