Embassy Suites,
San Luis Obispo
Thursday, March 18, 2010
Room Rates starting at $139/night
Mention "Wine Symposium" when booking. Cut off date is
February 15, 2010.
HOTEL RESERVATION
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Preview Dinner
at
Edna Valley Vineyards
March 17, 6:00 P.M.
Dinner
Speaker:
Bob Lindquist
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The Central Coast Insights
Program
Priorities for the New Decade: The
Importance of the Central Coast to the California Wine Industry
Program*
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Thursday, March 18, 2010
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| 8:00 - 8:30 am |
Check in/Registration |
| 8:30 - 8:35 am |
WELCOME: Kathy
Archer, President, Wine Industry Symposium Group |
| 8:35 - 9:00 am |
WINE INDUSTRY OVERVIEW AND SURVEY RESULTS
David Freed, Chairman, The Silverado Group |
9:00 - 9:45 am
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THE BUSINESS OF CHANGE
Bob Schiebelhut, Principal, Tolosa Winery and Courtside Cellars |
| 9:45- 10:45 |
WINEGROWERS WHO BECOME WINEMAKERS: IS IT WORKING?
Doug Wilson, Vice President, Silverado Premium
Properties, Moderator
Steve McIntyre, Founder, Monterey Pacific, Inc.- Monterey
Dana Merrill, Owner, Pomar Junction Vineyard & Winery -
Templeton
James Ontiveros, Winemaker & Owner, Rancho Ontiveros Vineyard |
| 10:45 - 11:00 am |
NETWORKING BREAK |
| 11:00 - 12:15 pm |
RECESSIONARY TIMES AND THE LENDING MARKETS
Quinton Jay, Managing Director, Bacchus Capital Management,
Moderator
Rob, Yraceburu, EVP Commercial Banking, Wells Fargo Bank
Hal Forcey, Senior Appraiser, American AgAppraisal
Patrice Mosby, Vice President, Santa Barbara Bank & Trust
Ken Graff, President/CEO, Farm Credit West |
| 12:15 - 1:30 pm |
NETWORKING LUNCHEON |
| 1:30 - 2:30 pm |
SOCIAL MEDIA MEETS THE BOTTOM LINE:
DOES SOCIAL MEDIA EQUAL REAL SALES?
Lisa deBruin, National Account Development Specialist, Hahn
Family Wines
Bill Leigon, President, Hahn Family
Wines
Lesley Russell, VP Direct marketing, St. Supery Vineyard &
Winery
Jeffrey Stai, Owner, Twisted Oak Winery
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| 2:30 - 3:15 pm |
CENTRAL COAST WINE SALES AND RECENT
CONSUMER BEHAVIOR
Brian Lechner, Director, Client Services, The Nielsen
Group |
| 3:15 - 4:00 pm |
TRENDS IN GRAPE/BULK WINE PRICING:
THE RELATIONSHIP TO CONSUMER DEMAND AND ITS EFFECT ON THE
CENTRAL COAST
Erica Moyer, Broker, Partner, Turrentine Brokerage
Michael Robichaud, Broker/Partner, Turrentine Brokerage
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| 4:00 - 5:00 pm |
CLOSING REMARKS & WINETASTING |
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* Program is subject to change
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